⚰️
April 23 - July 11, 1985
New Coke
The best just got better
💥 Misfire
Money Burned
$4 million R&D
Body Count
Several marketing careers
Lifespan
1000 days (3 years)
☠️ Official Cause of Death
Fixed what wasn't broken
Changed 99-year-old formula. America revolted. Hotline got 400,000 angry calls
Epitaph
For 79 days
We forgot who we were
Classic mistake
💡 The Lesson
If it ain't broke, seriously don't
🙋
I Was There Too
Raise your hand. Be honest. We all fuck up.
No one has confessed yet. Be the first to raise your hand.
Were you part of this? Did you use it? Raise your hand:
💡
Enjoyed Reading About New Coke's Death?
Cool. Now be a human and admit a time you've fucked up.
You just read about someone else's failure. Maybe it's time to share yours? You might leave here with a friend who made the exact same mistake.
Fine, I'll Share My Failure