⚰️
2013-2017

Juicero

IoT juice press

👑 Hubris💥 Misfire

Valuation at Death

$120 million

Money Burned

$120 million

Body Count

120 employees

Lifespan

1461 days (4 years)

☠️ Official Cause of Death

Humans have hands

Bloomberg discovered you could squeeze the juice packs by hand

Epitaph

Here lies the $700 juice press

That pressed what hands could press

Peak Silicon Valley excess

Famous Last Words

"It's got WiFi! (for juice)"

"The press has 400 custom parts"

💡 The Lesson

Sometimes the problem is already solved

🙋

I Was There Too

Raise your hand. Be honest. We all fuck up.

No one has confessed yet. Be the first to raise your hand.

Were you part of this? Did you use it? Raise your hand:

💡

Enjoyed Reading About Juicero's Death?

Cool. Now be a human and admit a time you've fucked up.

You just read about someone else's failure. Maybe it's time to share yours? You might leave here with a friend who made the exact same mistake.

Fine, I'll Share My Failure

Learn from the Dead

Don't make the same mistakes. Share your own failure story.

Share Your Story

More Legendary Failures

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