⚰️
1999-2017
Jawbone
Wearable tech pioneer
🦄 Unicorn
Valuation at Death
$3.2 billion
Money Burned
$930 million
Body Count
300+ engineers
Lifespan
730 days (2 years)
☠️ Official Cause of Death
Beat by Fitbit, then both lost to Apple
Pioneered fitness trackers. Couldn't manufacture them reliably. Products broke. Returns killed margins. Fitbit ate their lunch.
Epitaph
First to market
Last to survive
Hardware is hard
💡 The Lesson
Hardware margins are brutal
🙋
I Was There Too
Raise your hand. Be honest. We all fuck up.
No one has confessed yet. Be the first to raise your hand.
Were you part of this? Did you use it? Raise your hand:
💡
Enjoyed Reading About Jawbone's Death?
Cool. Now be a human and admit a time you've fucked up.
You just read about someone else's failure. Maybe it's time to share yours? You might leave here with a friend who made the exact same mistake.
Fine, I'll Share My Failure