⚰️
1992-1993
Crystal Pepsi
You've never seen a taste like this
💥 Misfire
Money Burned
$40 million marketing
Body Count
Several brand managers
Lifespan
1000 days (3 years)
☠️ Official Cause of Death
Clear doesn't mean healthy
Turns out people like their cola brown. Who knew?
Epitaph
Crystal clear failure
See right through the hype
Invisible profits too
💡 The Lesson
Different ≠ Better
🙋
I Was There Too
Raise your hand. Be honest. We all fuck up.
No one has confessed yet. Be the first to raise your hand.
Were you part of this? Did you use it? Raise your hand:
💡
Enjoyed Reading About Crystal Pepsi's Death?
Cool. Now be a human and admit a time you've fucked up.
You just read about someone else's failure. Maybe it's time to share yours? You might leave here with a friend who made the exact same mistake.
Fine, I'll Share My Failure