⚰️
2014-2015
Amazon Fire Phone
Dynamic perspective
💥 Misfire
Money Burned
$170 million write-down
Body Count
Entire hardware division pivoted
Lifespan
1000 days (3 years)
☠️ Official Cause of Death
Solution desperately seeking problem
3D shopping interface nobody asked for. Even Amazon employees wouldn't use it
Epitaph
It had 3D shopping
In a 2D world
Perspective was off
💡 The Lesson
Even Amazon can't force a market
🙋
I Was There Too
Raise your hand. Be honest. We all fuck up.
No one has confessed yet. Be the first to raise your hand.
Were you part of this? Did you use it? Raise your hand:
💡
Enjoyed Reading About Amazon Fire Phone's Death?
Cool. Now be a human and admit a time you've fucked up.
You just read about someone else's failure. Maybe it's time to share yours? You might leave here with a friend who made the exact same mistake.
Fine, I'll Share My Failure